Baseline before launch
We record the starting numbers with the client before any work begins, so later movement can be attributed rather than claimed.
This page explains how we scope, document and measure an engagement, and what a published story will contain once a client approves it.
Where the business sells today, which channels it already runs, and which parts of the operation it owns versus outsources.
The exact services we take on, the boundary of our responsibility, and what stays with the client team.
The marketplace accounts, listing structure, SKU catalogue and fulfillment routes we put in place or take over.
What we chose not to do, and the reasoning, so the record stays readable long after the project closes.
We record the starting numbers with the client before any work begins, so later movement can be attributed rather than claimed.
Each engagement fixes its own KPI list at kick-off, because a marketplace launch and a fulfillment rebuild are not judged by the same measures.
Reporting is pulled from channel and logistics systems both sides can open, not from a deck assembled by us.
Results are read at agreed checkpoints, and a metric that moved for reasons outside the scope is marked as such.
A business already selling at home opens its first channel in a neighbouring Southeast Asian market, from entity and listing setup through to the first orders shipped.
An operation that already sells across borders moves stock closer to demand and rewires its fulfillment and returns flow.
An existing catalogue is extended onto additional marketplaces and creator-led formats, with listings and content adapted per market.
The client hands day-to-day running of listings, stock and customer flow to Tranova Digital LLC and keeps brand and product decisions in-house.
“the figures belong to the businesses that produced them, and we release nothing until the client has read the write-up and approved it in writing.”
Detailed engagement records, including named accounts and their numbers, are shared directly with qualified prospects once an NDA is in place.
Tell us your category, your origin market and where you want to sell, and we will bring the closest comparable work rather than a generic deck.
The review is run by the people who would work on your account, so questions about listings, SKU handling and fulfillment get answered on the call.